Privacy Policy

Privacy Policy
This Privacy Policy describes how www.newparadigmclothing.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, interactions with the Site, and details necessary to process your purchases. Additional information may be collected if you contact us for customer support. In this Privacy Policy, any information that can uniquely identify an individual (as described below) is referred to as “Personal Information.”

Device Information

  • Examples of Personal Information collected: Browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and interaction with the Site.
  • Purpose of collection: To load the Site properly for you and perform analytics to optimize the Site.
  • Source of collection: Automatically collected using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: Name, billing and shipping address, payment details (e.g., credit card information), email address, and phone number.
  • Purpose of collection: To fulfill your orders, process payments, arrange shipping, provide invoices or confirmations, communicate with you, screen for fraud, and send product updates or promotional materials in line with your preferences.
  • Source of collection: Collected directly from you.
  • Disclosure for a business purpose: Shared with our processor, Shopify.

Customer Support Information

  • Purpose of collection: To address customer inquiries and provide assistance.
  • Source of collection: Collected directly from you.

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to support our operations and fulfill our contracts. For example:

  • Shopify: Our e-commerce platform. Learn how Shopify uses Personal Information here.
  • Legal compliance: We may share Personal Information to comply with applicable laws, respond to legal requests, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For example:

  • Google Analytics: Helps us understand how customers use the Site. Learn more about Google’s use of your information here. Opt-out here.
  • Advertising Partners: Information about your use of the Site and interactions with ads may be shared with advertising partners through cookies or other technologies.

Opt-Out Options

You can opt out of targeted advertising via:

Using Personal Information

We use your Personal Information to:

  • Provide our services, including product sales and fulfillment.
  • Process payments and arrange shipping.
  • Keep you updated on new products, services, and offers.

Lawful Basis for Processing (GDPR)

For residents of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent.
  • The performance of our contract with you.
  • Compliance with legal obligations.
  • Protecting your vital interests.
  • Tasks in the public interest.
  • Our legitimate interests, provided they do not override your rights.

Retention of Information

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy, unless otherwise required by law. To request erasure, see the “Your Rights” section.

Automatic Decision-Making

We do not engage in fully automated decision-making with significant legal or other effects. However, Shopify uses limited automated decision-making to prevent fraud, such as:

  • Temporary denylist of IP addresses associated with repeated failed transactions.
  • Temporary denylist of credit cards associated with denylisted IP addresses.

Your Rights

GDPR (EEA Residents)

If you reside in the EEA, you have the right to:

  • Access the Personal Information we hold about you.
  • Request correction, updates, or deletion of your Personal Information.
  • Data portability (transfer of your data to another service).

Your data will be processed initially in Ireland and then transferred outside Europe, including Canada and the United States. Learn more about data transfers in Shopify’s GDPR Whitepaper.

CCPA (California Residents)

California residents have the right to:

  • Know what Personal Information we collect about you.
  • Request deletion of your Personal Information.
  • Designate an authorized agent to make requests on your behalf.

Cookies

Cookies are used to enhance your browsing experience, improve website functionality, and analyze usage. You can manage cookies through your browser settings. Learn more about cookies at All About Cookies.

Do Not Track

Our Site does not alter data collection practices in response to “Do Not Track” signals from your browser due to inconsistent industry standards.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory updates. Changes will be posted on this page with the updated effective date.